![]() Some of them perform well, but none of them even made it to the top 20 Slots games. This year, we’ve discovered 63 new Western releases of this kind (see the beginning of the article for definitions). The genre has dominated the revenue rating of game genres for many years, and its position didn’t dip in 2021. REVENUE: TOP 20 GENRES (normalized to 100%) Their positions change rarely, and when they do, it’s usually a big sign for many. In the graphs below, you see how cumulative revenues of the top 20 mobile game genres (according to their performance in Dec 2021) were changing in 2015-2021. In-app ads (IAA) revenue is not considered. ![]() the revenue coming from in-app purchases (including subscriptions and paid apps) reduced by platform fees and inclusive taxes. Therefore, a fast growing genre may take a higher position compared to a genre that has better average performance throughout the whole 2021.Įvery time we speak about revenue in this article, we imply in-app (IAP) net revenue, i.e. In the graphs below, the areas indicating cumulative revenue and downloads of different genres are sorted by the performance of each genre in December 2021 to highlight the latest situation. All the numbers you’ll find in this piece are calculated for these 6 countries cumulatively. In this article, we cover the Tier-1 West region. We leverage the AppMagic’s prominent genre classification with over 150,000 top-performing mobile apps classified. They classify all the apps that either a) ever have a sum of their daily USD revenue and downloads exceeding 5,000 or b) are published by any one of the top 3,000 publishers. We’ll only analyze games manually classified by genre by our specialists. The reason is, there are a lot of apps that are only oriented on domestic markets of the listed countries, and we want to filter them out, since current research is focused on the Western markets. We view an app as “aiming global” when more than 30% of its revenue and downloads are generated in any region or regions other than China, Japan, Korea, Taiwan, Hong Kong and India. Western releases: for the needs of this research, we only consider games targeting the global market. It’s often employed when one wants to address a group of countries that can be considered homogenous in terms of solvency of the audience and their preferences. Tier-1 West region : a set of countries that includes the US, Canada, Australia, the UK, Germany, and France. In this piece, we’ll focus on the most important changes that happened in the Western mobile games market in 2021 and try to extract handy conclusions. Here is where the money lies-at least for those who dare play big. The most ambitious gaming companies focus on the biggest genres: biggest in terms of their audience and their cumulative revenue.
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